Compare · 2026
Glow vs ProfitWell
ProfitWell Metrics (now part of Paddle) gives subscription businesses accurate MRR, churn and LTV for free. It answers “how much revenue?” Glow answers “how much does each product keep?”, with AI, hosting and SaaS costs on the other side of the ledger.
From paddle.com/profitwell-metrics, checked October 2026. Prices change; check theirs before you buy.
Side by side
| ProfitWell | Glow | |
|---|---|---|
| Revenue sources | Stripe, Paddle and other billing systems | Stripe (one or several accounts) |
| One view per product | By plan and segment | Yes: a product tree with channels under each product |
| Costs: hosting, SaaS, cards, bank | No | Ramp card spend, Cloudflare and AI bills; keep-or-cancel for unused SaaS |
| AI spend by model and key | No | Yes: OpenRouter and Cloudflare, per key and product, against revenue |
| SEO and analytics joined to revenue | No | Search Console, GA4 and PostHog joined to Stripe: clicks → signups → $ |
| Explains what changed | Benchmarks against similar companies | AI caption on every chart, daily briefing, “Glow found” nuggets with proof |
| Agents that act on the numbers | No | Daily agents grounded in your numbers; dispatch to Claude Code or Devin |
| Phone app | Web | Phone-first (iOS, Android), with web |
| Setup | Connect billing | Read-only keys, about a minute per source |
| Price | Free | Solo $19, Pro $49, Studio $99 a month |
Which one should you pick?
Pick ProfitWell if
- You need free, reliable subscription metrics and nothing else.
- You bill with Paddle and want benchmarks.
- Churn reduction (Retain) is your main lever.
Pick Glow if
- You want profit per product, not revenue alone.
- AI and hosting are a big line in your costs.
- You want SEO, analytics and agents in the same app.
- You want it on your phone every morning.
Or use both. Use ProfitWell for free benchmarks and Glow for costs, AI spend and the daily read. They don’t overlap much.
Related
Glow vs ProfitWell: questions
ProfitWell is free. Why pay for Glow?
ProfitWell measures subscription revenue. Glow measures the business: revenue minus AI, hosting and SaaS costs, per product, with SEO and agents. If revenue metrics are all you need, ProfitWell is the right call.
Can Glow read Paddle?
Not yet. Glow reads revenue from Stripe today; other billing systems are on the list.
Light up your numbers.
Join the beta. Connect Stripe and one AI key, and see every product’s money in, money out and AI bill in about a minute.
- Read-only keys
- Never shown again
- 2FA + Face ID
- 7-day trial